Frank Reich makes embarrassing Garrett Wilson admission amid usage concerns

Since coming into the league in 2022, Garrett Wilson is a player that Jets fans have been yelling to get the football. In fact, if you remember back to his first game as a pro against the Baltimore Ravens, it wasn't until the second half that he saw any action. The first half was designed for Lawrence Cager targets! How's that for a Throwback Thursday!

Immediately the next week, the No. 10 overall pick went off in an insane comeback win over the Cleveland Browns, and the rest is history, but at some point during each of the past five seasons, you've heard a Jets fan say that Wilson needs to get the ball.

Apparently, Jets fans aren't the only ones saying that. Aaron Glenn is making sure his offensive coordinator, Frank Reich, also gets the memo.

Aaron Glenn tells Frank Reich to make sure Garrett Wilson gets targets

Reich has been the center of attention this week, after yet another game where the offense failed to reach 20 points. The Jets have missed the 20-point mark in four of their six games and are averaging 1.8 touchdowns per game.

There's a lot that goes into it, but especially after Wilson comes off a game where he has four catches for 44 yards, the target discourse is naturally going to come back up.

The numbers say that Wilson is 15th in the NFL in targets per route run, 14th in targets, and ninth in target share, per Sumer Sports. While those numbers are solid overall, there's some context that is missing from the equation.

Wilson had just one catch going into the fourth quarter of the game against the New England Patriots. That's not acceptable. Sure, the Patriots have a great cover corner in Christian Gonzalez, but in the modern NFL, there are ways to isolate your best players and to get them more advantageous situations.

The Jets could start by moving Wilson into the slot. Gonzalez is an outside corner and wouldn't travel with Wilson in that scenario. Also, the Jets' star wide receiver has been excellent on contested catch opportunities this season. When it's one-on-one coverage, Geno Smith could always throw him a ball that he can go up and make a play on.

The issue is the consistency with the targets. Your best player can't go three quarters without being involved in the offense. The weeks that Wilson has been targeted double-digit times are the weeks when he has put up over 100 yards and has been the most productive.

Yes, there are others like Adonai Mitchell, who is expected back this week, Kenyon Sadiq, Omar Cooper, etc., who need to get their targets, but there's a reason the Jets gave him a big contract extension in 2025.

Wilson is their number one guy, and he's good enough to be someone who is top five in the league in targets. The Jets' offense depends on it.

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