The New York Jets have officially confirmed that they’ve lowered ticket prices for the 2018 regular season which in the grand scheme of things, is a wise decision for a franchise currently rebuilding for a brighter future.
Make no mistake about it, rebuilding takes time and well, a whole lot of patience. Not just for a front office, coaches, and players, but fans as well. It’s not easy to accept the fact that your favorite team is sacrificing wins now in hopes of ushering in a youth movement that requires proper development and progression to build a future powerhouse of a team. The New York Jets have a lot of work ahead of them before achieving such goals but they’re indeed heading in the right direction.
With no winning mandate in 2018 as per owner Chris Johnson, it’s all about the Jets continuing to rebuild the right way in Year 2 of their complete rebuild. It’s hard to imagine if the Jets will even be a better team in 2018 until the free agency period hits and their 2018 NFL Draft class is in the books but there is hope they can build upon their 5-11 season of last year.
While fan attendance went down a bit last season, the truth of the matter is not everyone will get excited to shell out a lot of money to see a team play at home that is clearly developing and experiencing some growing pains along the way. Luckily, the Jets have confirmed that they’ll be cutting down the prices of tickets in 2018 to not only give back to patient fans but also ensure that more people are inclined to enjoy a few home games in MetLife Stadium.
In an article written by Rich Cimini of ESPN, he confirmed that tickets will be decreased by about 11 percent. Cimini also noted that this is the lowest prices will be in the history of MetLife Stadium since it first opened back in 2010 which ironically was the last time the Jets actually made the NFL Playoffs.
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It’s true that going out to see a professional football game is one of the most exciting sporting events a fan can attend but it also has a big factor to do with pricing and the product on the field. It will be hard for the Jets to convince fans to attend more home games next season unless they have a blockbuster offseason filled with top free agents that are acquired and a draft class that addresses all their main areas of need.
The Jets can potentially have up to $100 million in salary cap space this offseason which means it’s expected at least two, maybe even three top free agents will be coming to the city that never sleeps. If the Jets can have a successful draft class on top of that, it will undoubtedly get fans to actually want to attend a few home games this season at a reduced price. It’s a great sight to see since the franchise understands that they’re not close to being a playoff-contending team by any stretch of the imagination until possibly their third or even fourth year or completely rebuilding the team.
Overall, this was a wise move by a franchise that understands that keeping ticket prices the same or dare to raise them would have upset the fan base even further. It’s been seven long years since they last made the postseason and they’re coming off their second straight 5-11 season. The least the franchise can do is give some decent discounts to tickets for home games and continue to give more special promotions throughout the season. It’s not easy being a Jets fan but attending home games and tailgating brings a lot of joy to those that simply want to see this team finally succeed at some point in the future.