Super Bowl III As Seen Through the Sports Illustrated Lens

Back in Super Bowl III, before the NFL turned the big game into a worldwide phenomenon, the New York Jets did the unthinkable. Now take a new look at that historic moment through the Sports Illustrated Lens.

It’s been quite a long time since the New York Jets savored what it felt like to be Super Bowl champions. One would have to go all the way back to 1968 back when Joe Namath made a guarantee that sent shockwaves across the sports world.

Not only did Namath predict his Jets would win, but he guaranteed it and boy, did it make major headlines all across the world at that very moment. Everyone thought he was out of his mind for saying such a thing, considering how elite the Baltimore Colts were at the time.

Everyone knew the Colts were one of the premier teams in the NFL and the Jets were a thrashier bunch that wanted to put the AFL on the map. Nobody really expected the Jets would even keep up with how efficient and tough the Colts were, but they delivered a huge victory while shocking the football world.

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Through SI Now, they recently released an amazing feature called “Super Bowl III Through the Sports Illustrated Lens” which portrays just how Super Bowl III changed the landscape of professional football.

This special look at Super Bowl III features Namath, former sportscaster Brent Musberger, and even professional photographers Walter Iooss Jr. and Neil Leifer. Take a look a the full feature by Sports Illustrated to see just how remarkable it was.

To give you a glimpse of how Sports Illustrated breaks it all down, check out this awesome tweet detailing how perfect Namath’s pool picture was. Talk about that literally happening out of nowhere yet capturing so much in just a regular picture taken that very moment.

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Overall, Super Bowl III will forever be remembered not just by Jets fans but by those for how impactful the build up and finish ended up being. Sure, it might be the only championship by the Jets since their inception but it was an important part in sports history.