New York Jets once again an NFL featured experiment


The New York Jets will be one of the first two teams on the new NFL Twitter streaming project and will be featured prominently throughout the season.

The Jets will once again be the first in a new experiment by the NFL. Last season the Jets’ Thursday night prime time game against the Buffalo Bills ushered in the new “Color Rush” uniforms. This year, the two division rivals will do battle once again on Thursday Night Football, which will be live streamed for the first time via Twitter.

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Twitter, one of the world’s most popular social media websites experiencing recent struggles, won a bid to stream 10 Thursday night games. The first will be on September 15th when the Jets travel to Buffalo for their Week 2 match-up. While Twitter might be partnering with the NFL to help turn around its business, the Jets are continuing to grow their business by assuming a more marquee role in the NFL.

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Dec 6, 2015; East Rutherford, NJ, USA; New York Jets head coach Todd Bowles (left) celebrates after New York Giants kicker Josh Brown (not pictured) misses a field goal during overtime at MetLife Stadium. The Jets defeated the Giants 23-20 in overtime. Mandatory Credit: Brad Penner-USA TODAY Sports

As the league continues its dominance as America’s premiere sport, it is interesting how involved the Jets are with introducing new products and initiatives. Following an exciting, roller coaster season including broken records and heartbreak at the finish line before the NFL Playoffs, the Jets are continuing to be pushed by the NFL in important branding initiatives.

The Jets will be featured in five prime time games on national TV this season, including three at home in a four-week span. Their 2016 schedule also includes games on Christmas Eve and New Year’s Day. Of all the uncertainty around the roster, one thing is for sure, the entire nation will get to see a good chuck of it play out in real time.

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This signals great potential for the Jets should the front office continue what it did last year by adding key pieces in important positions.

The addition of Matt Forte at running back this season certainly plays into the Mike Maccagnan era, a nice follow-up to last year’s signing of Brandon Marshall who also came from the Chicago Bears.

Speaking of roster moves and Twitter potential, the current Ryan Fitzpatrick contract negotiations continue to dominate.

Combine that along with rampant rumors about what will happen to Muhammad Wilkerson and of course draft talk, it continues to be fodder for the Twitterverse. The Jets have certainly proven over the years, especially during the Rex Ryan era, to be extremely Twitter-worthy.

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Although, to be honest, much of the Twitter attention has been an arena for memes, jokes and outright trolling of all things Jets. Last season’s roller coaster is a pretty accurate data pool of knee-jerk reactions to the triumphs and pitfalls of the Jets. It should be another news-worthy season for Gang Green and Twitter may just be the perfect place to start.