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Jets' identity crisis is killing 2026 season after brutal defeat vs. Bears

What is the Jets identity?
ByMike Luciano
New York Jets quarterback Geno Smith
New York Jets quarterback Geno Smith | IMAGN IMAGES via Reuters Connect

The New York Jets' offense completely vanished in a 23-12 loss to the Chicago Bears, as Geno Smith and Frank Reich had nothing going for them just one week after lighting up the Detroit Lions on the road.

This contest, in which Smith completed just nine passes, and New York only ran 32 offensive plays compared to 89 to Chicago, illustrated how this team is in the middle of an identity crisis that threatens to take an improved roster on both sides of the ball and ruin their efforts.

The Jets have the personnel to play a high-flying, pass-happy style of football, as evidenced when Smith connected with Isaiah Williams on a long touchdown when the game was out of reach. However, Reich and the Jets seem unwilling to commit to that identity, throwing their entire short-term plan into a state of chaos.

New York Jets' offensive identity crisis is ruining 2026 season

This statement comes with some massive qualifications. The Jets are playing without half of their starting offense. Mason Taylor, Adonai Mitchell, and Omar Cooper Jr. are all out; Breece Hall's thigh sidelined him against Chicago; and left guard Dylan Parham is working back from his own injury.

In addition, Reich appears to be light-years better than Nathaniel Hackett and Tanner Engstrand. However, Reich appears to be way too conservative right now. Against the Packers, Lions, and Bears, his commitment to running the ball early on and short passes has Jets fans wondering what this team's preferred plan of attack is.

Are they a ground-and-pound team? Not really, especially with Hall in the game. Are they a West Coast scheme that prioritizes YAC? Probably not, since Garrett Wilson is the one receiver in the Chicago game who is particularly adept at making plays with the ball in his hands. An Air Coryell variant? Possibly, but Reich rarely tries it.

The New York Jets need to be more vertical on offense

Telling an offense to "throw it deep" is often incredibly reductive, but the Jets may need to. When healthy, Wilson and Adonai Mitchell have the speed and ball skills to make plays down the field, and Sadiq was best served down the seam in his Week 3 breakout. The offensive line is much better at pass blocking than they are at run blocking.

Smith, who still has not thrown an interception this season, remains solid when it comes to accuracy deep down the field. Even with Parham out, this line should be able to hold up for longer-developing pass plays. In now three straight games, Reich has seen explosive plays work, but he started pivoting toward them too late in the game to pull out a win.

Reich and Smith can give this passing game a solid floor, barring an outlier game like the Chicago loss where nothing went right. This Jets team has some genuinely solid personnel around the quarterback, but they need to take the blinders off and let them run wild earlier than they have been.

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