Jets should launch new offensive system in 2018

With a vacant offensive coordinator position and several interviews lined up, the New York Jets have a perfect opportunity to launch a new offense in 2018 to finally have a clear identity.

Last season, the offense of the New York Jets was a bit confusing at times. Primarily a West Coast system, then offensive coordinator John Morton was a bit too pass-happy which resulted in gameplans that simply didn’t work against certain teams. In games the Jets should have done better to establish the run since opponents weren’t good against it, they passed much more than they should have and ended up leaving a game on the losing end of the stick.

Morton was fired this offseason as the search begins for a new offensive coordinator. While many believe that quarterbacks coach Jeremy Bates is most likely to land the job, it hasn’t been confirmed yet by the Jets as the search continues even though it’s the likely replacement for Morton.

Head coach Todd Bowles is doing his due diligence and interviewing different individuals to land what his expectations are for an efficient offense. At the end of the day, he will have the final say as to who would be the best addition to his staff but this would be the perfect time to launch something new, innovative, and well, have the potential to actually be successful.

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Back when the Jets enjoyed their most success, it was due to shoring up their offensive line and being a ground-and-pound football team. If the new offensive coordinator brought that back, committing to the ground game would open things up so nicely on offense that even though the NFL is a passing league these days, could still be lethal if done right.

The Jets need a clear identity on offense and something that is brand new and catered to the strengths of their team. Let’s face it, with a lot of salary cap money to add some quality free agents and a full NFL Draft class coming to the team this offseason, the Jets can dramatically change their entire offense in one fell swoop. They can get a brand new offensive coordinator and start to formulate how to revamp their offense for the best possible results.

Hopefully, it’ll be a return to what worked as a power running team or something innovative and well, fresh. The Jets are still rebuilding and now is as good a time as ever to have a new offensive system in place and consistently stick with it to further develop it over the next few years. The Jets need consistency when it comes to their offensive system instead of changing things up every year or two. Hopefully, this new offensive coordinator can come, get right to work, and have something built from the ground up that becomes a staple for years to come.