Study Shows New York Jets’ Fans as Third Most Loyal NFL Fan Base
Apr 26, 2013; New York, NY, USA; New York Jets fans Steve Destefano (left) , Christian Baladaccini (center) and Joe Legotti wait for the thirty-ninth overall pick to the New York Jets during the 2013 NFL Draft at Radio City Music Hall. Mandatory Credit: Debby Wong-USA TODAY Sports
I guess as a fan base, we have some street cred around the country.
The Goizueta Business School, which is part of Emory University, did a study of the most loyal fan bases in the NFL. Jets Nation came in third place, behind only the Cowboys and the Patriots.
Here is an excerpt, talking about how they came up with the study:
In our series of fan base analyses across leagues, we adjust for these complicating factors using a revenue premium model of fan equity. The key idea is that we look at team box office revenues relative to team on-field success, market population, stadium capacity, median income and other factors. The first step in our procedure involves the creation of a statistical model that predicts box office revenue as a function of the aforementioned variables. We then compare actual revenues to the revenues predicted by the model. Teams with relatively stronger fan support will have revenues that exceed the predicted values, and teams that under perform have relatively less supportive fan bases. We provide more details on the method here and here.
The study talks about how our fan base in consistently supportive, “…regardless of the on-field product.”
Reaction? We should be ahead of the that team in New England. I don’t remember that they had such a rabid fan base when they weren’t any good, but we always did. I think we should be in second. Well, I think first, but I can understand the Cowboys being ranked number one.