Logo Revealed for Super Bowl 2014 in NJ
The 2014 Super Bowl, to be played outdoors at MetLife Stadium in East Rutherford, is still more than 2 years away, but that hasn’t stopped Host Committee CE O Alfred Kelly from accepting corporate partners.
So far, Kelly reports that 22 corporations have pledged in excess of $1 million and will serve as vice chairs.
“I think the major story of today, for us, is the naming of co-sponsors,” Kelly said. “No other Super Bowl has had anywhere close to this many sponsors. And we’re 28 months away from the game.”
In addition, the host committee’s logo was officially unveiled and seen below.
The committee is projecting $550 million of economic benefit to the region.
“We are going to be completely up front from day one about the weather,” Kelly said. “It’s going to be February in New Jersey when that game is played. It’s likely to be cold. It’s likely to have snow or remnants of snow or threats of snow and we thought it would be both fun and direct to put the snowflake right into our major symbol.”
The 22 corporate sponsors are, in addition to Verizon who hasn’t name a chair:
Keith Banks Lloyd BlankfeinPresident, US Trust Chairman and CEOBank of America Goldman, Sachs & Co.
Frank Bisignano Tom ConheeneyChief Administrative Officer Chief Operating OfficerJPMorgan Chase & Co. S.A.C. Capital Advisors, L.P.
David Cote Massimo d’AmoreChairman & CEO CEOHoneywell PepsiCo Beverages Americas
Winston Fisher Jamie ForesePartner CEO, Sec. & Banking Institutional Client GroupFisher Brothers Citi
Brian Friedman Mark FrissoraChairman, Executive Committee Chairman & CEOJefferies Group Inc. The Hertz CorporationPresidentJefferies Capital Partners
Gerald Hassell John HessChairman, President & CEO Chairman & CEOBNY Mellon Hess Corporation
Paul Tudor Jones II Robert KapitoPresident & CEO PresidentPaul Tudor Jones BlackRock
Michael Kowalski Ralph LaRossaChairman & CEO President & COOTiffany & Co. PSE&G
David Moross Duncan NiederauerChairman & CEO CEO & DirectorFalconhead Capital NYSE Euronext
John Paloian Janet RobinsonChief Operating Officer President & CEORR Donnelley The New York Times
Allen SirkinPresident & COOPVH Corp.