Logo Revealed for Super Bowl 2014 in NJ

By Marc A. Greenberg

The 2014 Super Bowl, to be played outdoors at MetLife Stadium in East Rutherford, is still more than 2 years away, but that hasn’t stopped Host Committee CE O Alfred Kelly from accepting corporate partners.

So far, Kelly reports that 22 corporations have pledged in excess of $1 million and will serve as vice chairs.

“I think the major story of today, for us, is the naming of co-sponsors,” Kelly said. “No other Super Bowl has had anywhere close to this many sponsors. And we’re 28 months away from the game.”

In addition, the host committee’s logo was officially unveiled and seen below.

The committee is projecting $550 million of economic benefit to the region.

“We are going to be completely up front from day one about the weather,” Kelly said. “It’s going to be February in New Jersey when that game is played. It’s likely to be cold. It’s likely to have snow or remnants of snow or threats of snow and we thought it would be both fun and direct to put the snowflake right into our major symbol.”

The 22 corporate sponsors are, in addition to Verizon who hasn’t name a chair:

Keith Banks                                         Lloyd BlankfeinPresident, US Trust                              Chairman and CEOBank of America                                  Goldman, Sachs & Co.

Frank Bisignano                                    Tom ConheeneyChief Administrative Officer                  Chief Operating OfficerJPMorgan Chase & Co.                       S.A.C. Capital Advisors, L.P.

David Cote                                           Massimo d’AmoreChairman & CEO                                 CEOHoneywell                                            PepsiCo Beverages Americas

Winston Fisher                                     Jamie ForesePartner                                                 CEO, Sec. & Banking Institutional Client GroupFisher Brothers                                     Citi

Brian Friedman                                     Mark FrissoraChairman, Executive Committee            Chairman & CEOJefferies Group Inc.                              The Hertz CorporationPresidentJefferies Capital Partners

Gerald Hassell                                         John HessChairman, President & CEO                 Chairman & CEOBNY Mellon                                        Hess Corporation

Paul Tudor Jones II                              Robert KapitoPresident & CEO                                 PresidentPaul Tudor Jones                                  BlackRock

Michael Kowalski                                 Ralph LaRossaChairman & CEO                                 President & COOTiffany & Co.                                       PSE&G

David Moross                                     Duncan NiederauerChairman & CEO                                 CEO & DirectorFalconhead Capital                               NYSE Euronext

John Paloian                                         Janet RobinsonChief Operating Officer                         President & CEORR Donnelley                                       The New York Times

Allen SirkinPresident & COOPVH Corp.