From the New York Post:
The New York Jets are reducing the prices of about 18,000 personal seat licenses, including around 9,000 of which are unsold, by up to 50 percent beginning Friday in an effort to sell out the new Meadowlands Stadium by opening week.
Matt Higgins, the Jets’ executive vice president for business operations, told The Associated Press that the cuts affect three sections of seats: lower end zone, lower sideline and mezzanine end zone.
“Our No. 1 goal all along was to sell out the stadium by opening day,” Higgins said. “We believe the price cuts are aggressive.”
Higgins said the team was sending an e-mail Friday to alert fans of the reduced prices in the $1.6 billion stadium. Lower end-zone seats will be dropped from $5,000 to $2,500, as will those in the mezzanine end zone. Seats in the lower-sideline section will be cut from $15,000 to $10,000.
Fans who already purchased the 9,000 seats affected by the cuts will receive the reduced price.